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The digital transformation has been characterized by the increasing use of “artificial intelligence”. One of the most important foundations for the success and acceptance of these technologies is trust. In this overview paper, Paul-Jasper Dittrich makes the case for a forceful European regulatory and political answer to establish trust in emerging technologies. He examines three areas where AI will have disruptive effects and should be front and centre of this regulatory and political effort because they touch upon highly sensitive areas of citizen’s material and social wellbeing: IT-security and product safety, Re-skilling of workers affected by automation and the governance of automated decision-making systems.